Campaign Management
You can now set an optional minimum and/or maximum bid for each campaign. The Ad Optimizer keeps all bid calculations for that campaign within your defined ...
Mon, 2 Nov, 2026 at 4:29 PM
The Campaigns bulk import* now supports Bid Adjustment settings and the Off-Amazon Budget Control Strategy setting. Both can now be managed in the same impo...
Mon, 2 Nov, 2026 at 4:28 PM
Ad Optimizer now supports site restrictions for Sponsored Products (SP) and Sponsored Brands (SB) campaigns, giving advertisers with a B2B focus the option ...
Fri, 4 Sep, 2026 at 1:30 PM
Ad Optimizer now supports the Amazon Business Placement Bid Adjustment for Sponsored Products. This feature allows you to increase bids specifically for Am...
Fri, 4 Sep, 2026 at 1:32 PM
Sponsored Brands Collections is Amazon's new ad format for featuring product collections, set to replace the existing Product Collection format. Ad Opti...
Fri, 3 Jul, 2026 at 9:13 AM
We've replaced the "Same positive and negative keyword" notification with a broader "Same positive and negative target" notification...
Fri, 12 Jun, 2026 at 8:53 AM
Amazon has extended the negative targeting options available for Sponsored Products campaigns. The Ad Optimizer now supports the full range of these options...
Wed, 13 May, 2026 at 6:23 PM
A new notification now alerts you whenever a campaign has the same keyword assigned as both positive and negative — a conflict that can prevent your ads fro...
Wed, 6 May, 2026 at 12:49 PM
Ad Optimizer now allows to archive all manual keyword, product, and brand targets of a campaign with bulk import files. Until now, one last target needed to...
Thu, 9 Apr, 2026 at 1:03 PM
The Ad Optimizer now supports Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD) in Saudi Arabia (SA). It is possible to connect ent...
Tue, 24 Mar, 2026 at 10:20 AM