The Campaigns bulk import* now supports Bid Adjustment settings and the Off-Amazon Budget Control Strategy setting. Both can now be managed in the same import file as your other campaign settings.
What's new
Bid Adjustments
Bid Adjustment settings can now be set directly via the Campaigns import, so you no longer need a separate file to manage them.
Off-Amazon Budget Control Strategy
Amazon recently introduced this setting for Sponsored Products campaigns, and it was not previously supported in Ad Optimizer. You can now manage it in Ad Optimizer and define it during campaign creation and update for SP campaigns with the "Site" setting "Amazon and beyond".
The setting lets you choose where your ads appear, with two options:
Limit spend to Amazon
Restricts ad placements to Amazon owned-and-operated properties only.Maximize reach off-Amazon
Allows ad placements both on and off Amazon. This setting may result in more impressions and opportunities for sales off Amazon.
Coming soon
The Off-Amazon Budget Control Strategy setting will also be editable in the Campaign Manager and available as a filter in Campaign Insights v2.
Important note: The separate "Bid Adjustments" export and import template is no longer available. Use the Campaigns import to manage Bid Adjustment settings going forward.
* If you use bulk import, download the updated bulk import template "Campaigns" before your next import. The template has been updated to include the new columns for Bid Adjustments and Off-Amazon Budget Control Strategy.
