Campaign Management
You can now set up your product targeting campaigns strategically and still benefit from our automatic targeting by excluding products or brands from target...
Mon, 8 Jan, 2024 at 11:42 AM
You can now manage your campaign targets and keywords more easily in the Ad Optimiser. In addition to the targets you created manually through the Ad Optimi...
Mon, 8 Jan, 2024 at 11:48 AM
When creating campaigns, an error occurs if the advertised product is not suitable for advertising according to Amazon's guidelines. This happens for ex...
Mon, 8 Jan, 2024 at 11:50 AM
You can now use the Ad Optimizer in all countries where Amazon Advertising is available. We have added Australia (AU), Belgium (BE), Brazil (BR), Japan (JP...
Mon, 8 Jan, 2024 at 11:56 AM
A campaign that has no active targets cannot be delivered and is returned with the status "Error". This is the case if during campaign creation th...
Mon, 8 Jan, 2024 at 12:03 PM
With today's release you will also see campaigns in the Ad Optimizer that are not in a portfolio. You can also filter them via the portfolio filter by s...
Mon, 8 Jan, 2024 at 12:08 PM
The "Copy as Draft" function allows copying a campaign with all basic settings into a pre-filled creation form to easily create a similar campaign...
Mon, 8 Jan, 2024 at 12:12 PM
We start the year off with a big release! Over the last few months we have completely redeveloped Ad Optimizer and we would like to introduce you to a bunch...
Mon, 8 Jan, 2024 at 12:24 PM
From now on you can also create and update your Sponsored Display (SD) campaigns with the ad format "Image" in Ad Optimizer. The following targeti...
Mon, 8 Jan, 2024 at 12:23 PM
With Ad Optimizer you can now create Sponsored Brands campaigns with the ad format "Store spotlight", so that you can drive traffic to your brand ...
Mon, 8 Jan, 2024 at 12:41 PM