Campaign Management

2023/10 Setup strategic Product Targeting Campaigns with Negatives
You can now set up your product targeting campaigns strategically and still benefit from our automatic targeting by excluding products or brands from target...
Mon, 8 Jan, 2024 at 11:42 AM
2023/08 All user defined targets are now editable in Ad Optimizer
You can now manage your campaign targets and keywords more easily in the Ad Optimiser. In addition to the targets you created manually through the Ad Optimi...
Mon, 8 Jan, 2024 at 11:48 AM
2023/07 Automated retry logic for SP campaigns with ineligible products
When creating campaigns, an error occurs if the advertised product is not suitable for advertising according to Amazon's guidelines. This happens for ex...
Mon, 8 Jan, 2024 at 11:50 AM
2023/06 Ad Optimizer now available in all Amazon Advertising countries
You can now use the Ad Optimizer in all countries where Amazon Advertising is available. We have added Australia (AU), Belgium (BE),  Brazil (BR), Japan (JP...
Mon, 8 Jan, 2024 at 11:56 AM
2023/06 New label and filter for campaigns without active targets
A campaign that has no active targets cannot be delivered and is returned with the status "Error". This is the case if during campaign creation th...
Mon, 8 Jan, 2024 at 12:03 PM
2023/06 Campaigns without portfolio are now displayed in Ad Optimizer
With today's release you will also see campaigns in the Ad Optimizer that are not in a portfolio. You can also filter them via the portfolio filter by s...
Mon, 8 Jan, 2024 at 12:08 PM
2023/05 New “Deep copy” option available for bulk action “Copy as draft”
The "Copy as Draft" function allows copying a campaign with all basic settings into a pre-filled creation form to easily create a similar campaign...
Mon, 8 Jan, 2024 at 12:12 PM
2023/05 Ad Optimizer now supports Creation as well as Bid and Budget Management for all Sponsored Ads Types
We start the year off with a big release! Over the last few months we have completely redeveloped Ad Optimizer and we would like to introduce you to a bunch...
Mon, 8 Jan, 2024 at 12:24 PM
2023/05 Sponsored Display (Image) Campaigns can now be created in Ad Optimizer
From now on you can also create and update your Sponsored Display (SD) campaigns with the ad format "Image" in Ad Optimizer. The following targeti...
Mon, 8 Jan, 2024 at 12:23 PM
2023/05 Sponsored Brands (Store spotlight) Campaigns can now be created in Ad Optimizer
With Ad Optimizer you can now create Sponsored Brands campaigns with the ad format "Store spotlight", so that you can drive traffic to your brand ...
Mon, 8 Jan, 2024 at 12:41 PM