Ad Optimizer now supports the Amazon Business Placement Bid Adjustment for Sponsored Products. This feature allows you to increase bids specifically for Amazon's B2B store, where business customers tend to convert at higher rates and order in larger volumes than B2C shoppers.
What's new
The Amazon Business Bid Adjustment can be configured during campaign creation and updates — either via the Bid Adjustment Settings in the Campaign Manager* or via bulk import. It is applied on top of any other active Bid Adjustments across all placements on Amazon Business.
Campaign Manager
A new toggle in the Bid Adjustment Settings allows you to enable or disable the Bid Adjustment for the Amazon Business Placement. A value between 0–900% can be set, consistent with the other Placement options.
