Amazon has extended the negative targeting options available for Sponsored Products campaigns. The Ad Optimizer now supports the full range of these options — negative keyword, product, and brand targeting — across SP targeting types "Amazon auto", "Keyword", "Product", and "Category".
What's new
Negative keyword, product, and brand targeting are now available in the "Customize targets" modal for all four SP targeting types, for both campaign creation and updates. Negative targets can also be added or removed in bulk via bulk actions and bulk import files.
All negative targeting in the Ad Optimizer is managed at the ad group level only. While Amazon supports negative targeting at both the ad group and campaign level, campaign-level targeting is restricted for Sellers. Managing it at the ad group level ensures full feature availability for both Sellers and Vendors.
Important note:
For all metoda-managed campaigns with one active ad group where a TACOS or a portfolio Default TACOS is set, the Ad Optimizer will automatically transfer any negatives defined at campaign level to the ad group level. This ensures these campaigns remain fully manageable in Ad Optimizer without any changes needed on your end.