Campaign Management

2025/07 Bid Adjustments: Bulk imports/exports are now available
Bid Adjustment settings can now be managed with bulk import files. The template can be downloaded from the “Import” section of the Campaigns page.  An over...
Wed, 30 Jul, 2025 at 8:55 AM
2025/07 Ad Optimizer now supports multi-ASIN campaigns Campaign Management Not Started
The Ad Optimizer now supports the creation and management of multi-ASIN campaigns for Sponsored Products and Sponsored Displays. Campaign Creation You c...
Wed, 30 Jul, 2025 at 8:55 AM
2025/07 Campaigns without ads can now be edited in Ad Optimizer
Campaigns for which no product ads could be created during the initial setup can now be edited in the Ad Optimizer to get them up running. Previously, this ...
Wed, 30 Jul, 2025 at 8:55 AM
2025/05 Bid Adjustments incl. AMC Audiences are now available in Ad Optimizer
The Ad Optimizer now supports bid adjustments for Sponsored Products and Sponsored Brands campaigns. This allows you to adjust bids for a selected audience ...
Wed, 21 May, 2025 at 9:12 AM
2025/04 Stay up-to-date on rejected Creatives
Moving forward, the Ad Optimizer will clearly indicate when campaign creatives have been rejected by moderation. A message will appear in the status column ...
Tue, 15 Apr, 2025 at 9:09 AM
2025/03 Manage all your campaign targets from Ad Optimizer frontend
This release allows you to manage campaign targets directly from the Ad Optimizer frontend, including the ability to pause, enable, or archive targets. The ...
Fri, 14 Mar, 2025 at 10:32 AM
2024/11 Optimization rules will be automatically removed for metoda-managed campaigns
We have introduced a new handling for campaigns where optimization rules, such as cost-control, have been defined in the Amazon Advertising Console. This wa...
Tue, 1 Apr, 2025 at 9:34 AM
2024/11 Cost type is now shown and filterable
To differentiate campaigns by cost type (CPC or VCPM), we have added a new column, "Cost Type," to the Campaigns table. This new filter option &qu...
Fri, 22 Nov, 2024 at 2:13 PM
2024/11 Handling of Theme-based targeting
Please note that the Ad Optimizer is unable to adjust the bid settings for Sponsored Brands campaigns that contain theme-targets, such as "keywords rel...
Fri, 22 Nov, 2024 at 2:13 PM
2024/11 New and improved Notifications
Error notifications are now grouped by importance. The following alerts are distinguished: Error (important)  Indicates important errors that shoul...
Thu, 7 Nov, 2024 at 1:03 PM