Campaign Management
Bid Adjustment settings can now be managed with bulk import files. The template can be downloaded from the “Import” section of the Campaigns page. An over...
Wed, 30 Jul, 2025 at 8:55 AM
The Ad Optimizer now supports the creation and management of multi-ASIN campaigns for Sponsored Products and Sponsored Displays. Campaign Creation You c...
Wed, 30 Jul, 2025 at 8:55 AM
Campaigns for which no product ads could be created during the initial setup can now be edited in the Ad Optimizer to get them up running. Previously, this ...
Wed, 30 Jul, 2025 at 8:55 AM
The Ad Optimizer now supports bid adjustments for Sponsored Products and Sponsored Brands campaigns. This allows you to adjust bids for a selected audience ...
Wed, 21 May, 2025 at 9:12 AM
Moving forward, the Ad Optimizer will clearly indicate when campaign creatives have been rejected by moderation. A message will appear in the status column ...
Tue, 15 Apr, 2025 at 9:09 AM
This release allows you to manage campaign targets directly from the Ad Optimizer frontend, including the ability to pause, enable, or archive targets. The ...
Fri, 14 Mar, 2025 at 10:32 AM
We have introduced a new handling for campaigns where optimization rules, such as cost-control, have been defined in the Amazon Advertising Console. This wa...
Tue, 1 Apr, 2025 at 9:34 AM
To differentiate campaigns by cost type (CPC or VCPM), we have added a new column, "Cost Type," to the Campaigns table. This new filter option &qu...
Fri, 22 Nov, 2024 at 2:13 PM
Please note that the Ad Optimizer is unable to adjust the bid settings for Sponsored Brands campaigns that contain theme-targets, such as "keywords rel...
Fri, 22 Nov, 2024 at 2:13 PM
Error notifications are now grouped by importance. The following alerts are distinguished: Error (important) Indicates important errors that shoul...
Thu, 7 Nov, 2024 at 1:03 PM