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We have extended the Ad Optimizer to support Sponsored Brands placement bid adjustments for “Top of Search”. With this update, you can now configure pla...

We have made major updates to the Ad Optimizer’s Changelog to help you track more activity and gain clearer insights into your campaign changes. What’s new...

We’ve improved how you view and manage all your campaign targets in one place! These updates make managing your targets faster, clearer, and more efficient ...

Campaigns of cost type “vcpm” are now supported with the management option "Manage" in Ad Optimizer. This means that campaigns of the "vcpm&q...

The new bulk action "Replace logo" simplifies the replacement of logos in Sponsored Brands and Sponsored Display campaign creatives. To update you...

Bid Adjustment settings can now be managed with bulk import files. The template can be downloaded from the “Import” section of the Campaigns page.  An over...

The Ad Optimizer now supports Sponsored Products (SP) and Sponsored Brands (SB) in Ireland (IE). It is possible to connect entities from Ireland on the “Ent...

The Ad Optimizer now supports the creation and management of multi-ASIN campaigns for Sponsored Products and Sponsored Displays. Campaign Creation You c...

Campaigns for which no product ads could be created during the initial setup can now be edited in the Ad Optimizer to get them up running. Previously, this ...

The Ad Optimizer now supports bid adjustments for Sponsored Products and Sponsored Brands campaigns. This allows you to adjust bids for a selected audience ...