Campaign Management
The Ad Optimizer now supports bid adjustments for Sponsored Products and Sponsored Brands campaigns. This allows you to adjust bids for a selected audience ...
Wed, 21 May, 2025 at 9:12 AM
Moving forward, the Ad Optimizer will clearly indicate when campaign creatives have been rejected by moderation. A message will appear in the status column ...
Tue, 15 Apr, 2025 at 9:09 AM
This release allows you to manage campaign targets directly from the Ad Optimizer frontend, including the ability to pause, enable, or archive targets. The ...
Fri, 14 Mar, 2025 at 10:32 AM
We have introduced a new handling for campaigns where optimization rules, such as cost-control, have been defined in the Amazon Advertising Console. This wa...
Tue, 1 Apr, 2025 at 9:34 AM
To differentiate campaigns by cost type (CPC or VCPM), we have added a new column, "Cost Type," to the Campaigns table. This new filter option &qu...
Fri, 22 Nov, 2024 at 2:13 PM
Please note that the Ad Optimizer is unable to adjust the bid settings for Sponsored Brands campaigns that contain theme-targets, such as "keywords rel...
Fri, 22 Nov, 2024 at 2:13 PM
Error notifications are now grouped by importance. The following alerts are distinguished: Error (important) Indicates important errors that shoul...
Thu, 7 Nov, 2024 at 1:03 PM
We have released an update for our new Boost feature. You are now allowed to update or delete active Boost periods. Please note that updates for Boost TACOS...
Mon, 7 Oct, 2024 at 2:18 PM
The new boost feature of the Ad Optimizer enables you to increase the overall visibility of your products and push specific focus products, e.g. as deal sup...
Fri, 27 Sep, 2024 at 9:41 AM
Sponsored Display Custom Image Creatives can be created and edited again. The new formats "Square Image (1:1)", "Horizontal Image (1.91:1)&qu...
Wed, 24 Jul, 2024 at 9:21 AM