Campaign Management
Campaigns of cost type “vcpm” are now supported with the management option "Manage" in Ad Optimizer. This means that campaigns of the "vcpm&q...
Wed, 17 Sep, 2025 at 9:24 AM
The Ad Optimizer now supports Sponsored Products (SP) and Sponsored Brands (SB) in Ireland (IE). It is possible to connect entities from Ireland on the “Ent...
Thu, 4 Sep, 2025 at 11:38 AM
The new bulk action "Replace logo" simplifies the replacement of logos in Sponsored Brands and Sponsored Display campaign creatives. To update you...
Wed, 27 Aug, 2025 at 1:17 PM
Bid Adjustment settings can now be managed with bulk import files. The template can be downloaded from the “Import” section of the Campaigns page. An over...
Wed, 30 Jul, 2025 at 8:55 AM
The Ad Optimizer now supports the creation and management of multi-ASIN campaigns for Sponsored Products and Sponsored Displays. Campaign Creation You c...
Wed, 30 Jul, 2025 at 8:55 AM
Campaigns for which no product ads could be created during the initial setup can now be edited in the Ad Optimizer to get them up running. Previously, this ...
Wed, 30 Jul, 2025 at 8:55 AM
The Ad Optimizer now supports bid adjustments for Sponsored Products and Sponsored Brands campaigns. This allows you to adjust bids for a selected audience ...
Wed, 21 May, 2025 at 9:12 AM
Moving forward, the Ad Optimizer will clearly indicate when campaign creatives have been rejected by moderation. A message will appear in the status column ...
Tue, 15 Apr, 2025 at 9:09 AM
This release allows you to manage campaign targets directly from the Ad Optimizer frontend, including the ability to pause, enable, or archive targets. The ...
Fri, 14 Mar, 2025 at 10:32 AM
We have introduced a new handling for campaigns where optimization rules, such as cost-control, have been defined in the Amazon Advertising Console. This wa...
Tue, 1 Apr, 2025 at 9:34 AM