Campaign Management

2026/03 Ad Optimizer including Campaign Insights is now available for Saudi Arabia (SA)
The Ad Optimizer now supports Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD) in Saudi Arabia (SA). It is possible to connect ent...
Tue, 24 Mar, 2026 at 10:20 AM
2026/03 New Options for Disabling metoda Target Harvesting: Keep or remove harvested targets
You can now disable metoda target harvesting for campaigns in non-metoda-managed portfolios and choose what happens to the targets already added by the syst...
Tue, 24 Mar, 2026 at 10:20 AM
2026/03 Update on SP Placement Bid Adjustments
No default settings anymore for campaigns of type SP (Amazon auto) Short update from our Product team from March 2026: Campaigns of type SP (Amazon auto) w...
Mon, 16 Mar, 2026 at 1:37 PM
2026/02 SB Bid Adjustments: Placement “Top of Search” is now supported
We have extended the Ad Optimizer to support Sponsored Brands placement bid adjustments for “Top of Search”. With this update, you can now configure pla...
Mon, 2 Mar, 2026 at 8:11 AM
2025/11 Changelog: Expanded Feature Coverage and further Improvements
We have made major updates to the Ad Optimizer’s Changelog to help you track more activity and gain clearer insights into your campaign changes. What’s new...
Thu, 6 Nov, 2025 at 11:33 AM
2025/10 Enhanced Target Management Experience
We’ve improved how you view and manage all your campaign targets in one place! These updates make managing your targets faster, clearer, and more efficient ...
Thu, 23 Oct, 2025 at 11:58 AM
2025/09 VCPM campaigns can now be managed and optimized in Ad Optimizer
Campaigns of cost type “vcpm” are now supported with the management option "Manage" in Ad Optimizer. This means that campaigns of the "vcpm&q...
Wed, 17 Sep, 2025 at 9:24 AM
2025/08 New Bulk Action “Replace logo” is available
The new bulk action "Replace logo" simplifies the replacement of logos in Sponsored Brands and Sponsored Display campaign creatives. To update you...
Wed, 27 Aug, 2025 at 1:17 PM
2025/07 Bid Adjustments: Bulk imports/exports are now available
Bid Adjustment settings can now be managed with bulk import files. The template can be downloaded from the “Import” section of the Campaigns page.  An over...
Wed, 30 Jul, 2025 at 8:55 AM
2025/09 Ad Optimizer, all Reports and Product Catalog are now available for Ireland
The Ad Optimizer now supports Sponsored Products (SP) and Sponsored Brands (SB) in Ireland (IE). It is possible to connect entities from Ireland on the “Ent...
Thu, 4 Sep, 2025 at 11:38 AM