Please note that the Ad Optimizer is unable to adjust the bid settings for Sponsored Brands campaigns that contain theme-targets, such as "keywords related to your brands" and "keywords related to your landing pages." For metoda-managed campaigns that have keyword and theme targets, we recommend removing the theme-targets in the Amazon Advertising Console. This will allow the Ad Optimizer to have full control over the bids. Campaigns that have only theme-targets active have Management Option "View Only" and cannot be managed in Ad Optimizer. To enable TACOS settings in Ad Optimizer for these campaigns, please add keywords and remove the theme-targets in the Ads Console.
Theme-targets are now indicated in the Campaigns table in the Targeting field and can also be filtered using the Targeting filter in the filter menu. Additionally, a new notification alerts campaigns with theme-targets.
