Campaigns

Campaign Creation: How to re-submit rejected Sponsored Brands (SBs)
When creating new campaigns, they are reviewed by Amazon to check if they are aligned with their creative guidelines. If the campaign does not meet the guid...
Mon, 5 Sep, 2022 at 11:38 AM
Campaign Management: How to update Sponsored Brands (SBs) in Ad Optimizer
Some changes (e.g. TACoS, end dates, categories, tags, keywords) can be done via metoda Campaign Managemer at any time (Case 1), for others which concern th...
Thu, 24 Feb, 2022 at 2:45 PM
Campaign Creation: How to create Sponsored Display (SDs)
Sponsored Display campaigns cannot be created in the Ad Optimizer at the moment. Nevertheless, the Ad Optimizer is capable of optimizing bids for Sponsored ...
Tue, 2 Aug, 2022 at 12:33 PM
Campaign Management: How to pause or remove campaigns
How to pause active campaigns? Within the Ad Optimizer there are multiple options to pause active campaigns:  set an End Date directly in the campaigns t...
Mon, 5 Sep, 2022 at 1:15 PM
Campaign Management: How to adjust the Target ACoS (TACoS) of a campaign?
Campaign Management: How to adjust the Target ACoS (TACoS) of a campaign? There are multiple options to adjust the TACoS of a campaign:  directly in the ...
Thu, 24 Feb, 2022 at 2:53 PM
Campaign Error: How to handle 'media type mismatch' error message?
How to handle 'media type mismatch' error message for Sponsored Brands? Sometimes Sponsored Brands cannot be created and the Ad Optimizer disp...
Mon, 5 Sep, 2022 at 1:20 PM
Campaign Management: How to filter active campaigns?
How to filter active campaigns in Ad Optimizer? Access the “Campaigns” section and scroll down to the campaigns table. To filter for all active camp...
Mon, 5 Sep, 2022 at 1:22 PM
Campaign Status: What is the difference between "Active" and "Status"?
What is the difference between "Active" and "Status"? Definition: "Active" = the desired state, calculated based on star...
Thu, 24 Feb, 2022 at 3:07 PM
Campaign Management: How to read the notification bar
How to read the notification bar below the graph In the campaigns tab under the chart you find a bar with different notifications. These highlight differen...
Tue, 8 Nov, 2022 at 10:56 AM
Campaign Types: Overview & Workflows
Depending on the campaign type, the workflows and support by the Ad Optimizer differ. You will find an overview of all campaign types and how the algorithm ...
Tue, 26 Jul, 2022 at 11:05 AM