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There are 3 options to add more SKUs for one ASIN: via the manual "new campaign" creation flow, campaign information edit, or via the bulk import....

Campaign Creation: Which TACoS should I set for my campaigns?   Which Target ACoS should I set? The advertising cost of sales (ACoS) is calculated by d...

Why does a campaign have the status "pending"? The reason for this status is that the campaign need to be moderated by Amazon. This is true fo...

In this article, you will find an explanation of how to set up Sponsored Brand Video campaigns. Here you can find how to set up SB Product Collection ca...

  What is the Smart Bids logic? Smart Bids take into account not only your target ACOS (TACOS) but also the available portfolio budget. This way we optimi...

When creating new campaigns, they are reviewed by Amazon to check if they are aligned with their creative guidelines. If the campaign does not meet the guid...

How to pause active campaigns? Within the Ad Optimizer, there are multiple options to pause active campaigns:  set an End Date directly in the campaigns...

Campaign Management: How to adjust the Target ACoS (TACoS) of a campaign? There are multiple options to adjust the TACoS of a campaign:  Option 1: direct...

How to handle 'media type mismatch' error message for Sponsored Brands? Sometimes Sponsored Brands cannot be created and the Ad Optimizer displa...

How to filter active campaigns in Ad Optimizer? Access the “Campaigns” section and scroll down to the campaigns table. To filter for all active campai...