Campaigns

Campaign Management: How to filter active campaigns?
How to filter active campaigns in Ad Optimizer? Access the “Campaigns” section and scroll down to the campaigns table. To filter for all active campai...
Wed, 25 Sep, 2024 at 3:23 PM
Campaign Status: What is the difference between "Active" and "Status"?
What is the difference between "Active" and "Status"? Definition: "Active" = the desired state, calculated based on star...
Thu, 24 Feb, 2022 at 3:07 PM
Campaign Management: How to read the notification bar
How to read the notification bar below the graph In the campaigns tab under the chart you find a bar with different notifications. These highlight differen...
Tue, 8 Nov, 2022 at 10:56 AM
Campaign Creation: How to create Sponsored Products (SP) in Ad Optimizer
TABLE OF CONTENTS Overview of necessary input Case 1: Generation of new campaigns using "New campaign" Step 1: Campaign selection St...
Wed, 25 Sep, 2024 at 2:40 PM
Campaign Management: How to update campaigns in Ad Optimizer
Go to https://ad-optimizer.metoda.com  Click on the "Campaigns" section in the sidebar on the left. Campaigns can be edited at any time....
Wed, 29 Mar, 2023 at 11:41 AM
Campaign Creation: How to create Sponsored Brands (SBs) in Ad Optimizer
This article provides an overview on how to create Sponsored Brands (SB) in Ad Optimizer.  Go to https://ad-optimizer.metoda.com/ For the onboarding of...
Tue, 16 May, 2023 at 6:03 PM
Campaign Creation: How to create Sponsored Display (SDs) in Ad Optimizer
  Go to https://ad-optimizer.metoda.com/ For the onboarding of Sponsored Display, click "Campaigns". This leads you to the campaigns section. ...
Fri, 20 Sep, 2024 at 11:55 AM
Campaign Creation: How to create Sponsored Display Video (SDs)
Sponsored Display Video campaigns cannot be created in the Ad Optimizer at the moment. Nevertheless, the Ad Optimizer is capable of optimizing bids for Spon...
Thu, 30 Mar, 2023 at 12:51 PM
Advanced targeting options - define bids or special TACoS for certain keywords or target products
Ad Optimizer has been improved to provide more comprehensive support for individual strategies. It now enables the creation of specific goals and settings n...
Wed, 22 Mar, 2023 at 1:19 PM
Campaign Types: Overview & Workflows (new AO)
Depending on the campaign type, the workflows and support by the Ad Optimizer differ. You will find an overview of all campaign types and how the algorithm ...
Mon, 27 Mar, 2023 at 11:31 AM