Campaigns

Campaign Status: Overview & Differences
Overview: What is the difference between "Active" and "Status"? Definition: "Active" = the desired state, calculated bas...
Tue, 21 Jan, 2025 at 10:30 AM
Campaign Management: How to read the notification bar
How to read the notification bar below the graph In the campaigns tab under the chart you find a bar with different notifications. These highlight differen...
Fri, 19 Sep, 2025 at 2:24 PM
Campaign Creation: How to create Sponsored Products (SP) in Ad Optimizer
TABLE OF CONTENTS Overview of necessary input Case 1: Generation of new campaigns using "New campaign" Step 1: Campaign selection St...
Fri, 19 Sep, 2025 at 2:26 PM
Campaign Management: How to update campaigns in Ad Optimizer
Go to https://ad-optimizer.metoda.com  Click on the "Campaigns" section in the sidebar on the left. Campaigns can be edited at any time....
Wed, 29 Mar, 2023 at 11:41 AM
Campaign Management: How to transfer campaigns to another portfolio in Ad Optimizer
If you want to change the porfolio of a single campaign, click on Portfolio and search for the new portfolio or add a new one.  If you want to chang...
Fri, 19 Sep, 2025 at 2:48 PM
Campaign Creation: How to create Sponsored Brands (SBs) (Product Collection) in Ad Optimizer
This article provides an overview on how to create Sponsored Brands (SB) in Ad Optimizer.  Go to https://ad-optimizer.metoda.com/ For the onboarding ...
Tue, 23 Sep, 2025 at 11:29 AM
Campaign Creation: How to create Sponsored Display (SDs) in Ad Optimizer
  Go to https://ad-optimizer.metoda.com/ For the onboarding of Sponsored Display, click "Campaigns". This leads you to the campaigns section. ...
Fri, 19 Sep, 2025 at 2:34 PM
Campaign Creation: How to create Sponsored Display Video (SDs)
Sponsored Display Video campaigns cannot be created in the Ad Optimizer at the moment. Nevertheless, the Ad Optimizer is capable of optimizing bids for Spon...
Fri, 19 Sep, 2025 at 3:09 PM
Advanced targeting options - define bids or special TACoS for certain keywords or target products
Ad Optimizer has been improved to provide more comprehensive support for individual strategies. It now enables the creation of specific goals and settings n...
Wed, 22 Mar, 2023 at 1:19 PM
Campaign Types: Overview & Workflows (new AO)
Depending on the campaign type, the workflows and support by the Ad Optimizer differ. You will find an overview of all campaign types and how the algorithm ...
Mon, 27 Mar, 2023 at 11:31 AM