Campaign Management: How to adjust the Target ACoS (TACoS) of a campaign?

There are multiple options to adjust the TACoS of a campaign: 

1. directly in the TACoS field in the campaigns table

2. for multiple campaigns at once via the bulk actions menu 

  • Make sure that all campaigns are selected.  

3. via the bulk import function

  • Export the bulk import template.

  • Set a new TACOS

  • Upload the updated Bulk sheet.

In the following article, you can find additional information about other changes you can make in Ad Optimizer: