In this article, you will find an explanation of how to set up Sponsored Brand Video campaigns.
Here you can find how to set up SB Product Collection campaigns
Here you can find how to set up SB Store Spotlight campaigns
Sponsored Brands (Video) cannot be created via the metoda Ad Optimizer at the moment.
Nevertheless, the Ad Optimizer can optimize bids based on a Target ACOS for these campaigns. The campaigns need to be created via the Amazon Advertising UI (Amazon Advertising Account).
The following 7 steps are required to set up a Sponsored Brand (Video):
Step 1: Go to campaigns, click "create campaign" and select "Sponsored Brands".
Step 2: Enter campaign name, start date and optionally an end date, and the daily budget in the budget settings.
Campaign names can be anything, but we recommend to use a name that starts with “m_” in order to easily identify them as optimized by metoda. Also, choose the portfolio (which needs to be created via the metoda Ad Optimizer beforehand).
Step 3: Select format (Video) and decide on landing page type (product detail page --> only ASIN required) or brandstore (brandstore link and ASIN required, logo and headline optional).
In case of Product Detail page: Select advertised ASIN:
In case of Brandstore: select the brandstore (sub-)page you want to use as landing page, add Logo, brand name, headline (max. 50 characters) and up to 3 products (which need to be included in the landing page to which you direct the traffic.
Step 4: Provide your ad creative (video) and upload the file.
Video specs
Aspect ratio: 16:9
Dimensions: 1280 x 720px, 1920 x 1080px or 3840 x 2160px
File size: 500 MB or smaller
File format: MP4 or MOV
Length: 6–45 sec
Frame rate: 23.976, 24, 25, 29.97, 29.98 or 30 fps
Bit rate: 1 Mbps or higher
Codec: H.264 or H.265
Profile: Main or baseline
Video stream: One only
Audio specs
Language: Must match ad locale
Sample rate: 44.1 kHz or higher
Codec: PCM, AAC or MP3
Bit rate: 96 kbps or higher
Format: Stereo or mono
Audio stream: One only
Text specs
Font size: Must be legible on mobile
Language: Must match ad locale
Safe area: No text in bottom-right corner
In case your video does not meet Amazon's technical requirements, the ones with issues will be highlighted in red in the error message. You need to edit your video file in that case.
Step 5: deactivate cost control: campaigns with cost control have fixed bids, meaning that Ad Optimizer cannot adjust and optimize bids. Campaigns with cost control active cannot be optimized. Therefore, untick the cost control feature.
Step 6: Select your targeting
You can choose between keyword and product targeting. You need to enter all keywords or products manually (the Ad Optimizer will not add any of these automatically). If you are unsure which keywords or products to target, you can check the well-performing keywords in existing Sponsored Products for the same or similar products and use the keywords suggested by Amazon Ads Console. We recommend using "phrase" as match type, and starting with a bid between 0.50€ and 1€.
If you use keyword targeting, Amazon will automatically add 2 targeting groups to the campaign:
Please delete these, as Ad Optimizer has no control on where the campaign will be displayed when these 2 targeting groups are included.
Instead, add keywords that are relevant to your product, using Amazon's suggestions or well-performing keywords from existing campaigns.
Step 6: Submit for review
Step 7: Set Target ACOS in the Ad Optimizer
The campaign will be shown in the metoda "Ad Optimizer - Campaigns" section 24 hours after campaign creation latest - in many cases, this process is also a lot faster. If you want to set a TACoS right away, go to the portfolios page in Ad Optimizer and set a default TACoS for the entire portfolio. This value will be applied per default for all campaigns in that portfolio, which were created in the Amazon Ads Console. Still, it can be overwritten by any other
IMPORTANT: Add the Target ACOS of the campaign in the metoda Campaign Manager (https://ad-optimizer.metoda.com/campaigns) once the campaign is shown there. If no TACoS value is set, the campaigns run unoptimized by Ad Optimizer, and will potentially spend a high share of the budget at low performance.
IMPORTANT NOTE: setting a budget period in the respective portfolio is the necessary requirement for your campaigns to be delivering. Otherwise, the campaign does not have any budget to be spent.