Ad Optimiser

FAQ Campaign management and strategy during COVID-19
Subsequently, you will find the most frequent questions regarding campaign management and Amazon Advertising strategies affected by changes due to COVID-19....
Tue, 12 May, 2020 at 2:29 PM
Delivery Time Insights - KPI Definitions and Use Cases
Scope:  Delivery Time Insights enables to easily track changes in the delivery time of Amazon.   This supports Vendors in pausing / re-starting campaigns...
Mon, 6 Apr, 2020 at 9:25 AM
Before you get started with Ad Optimiser - Basic decisions
Before you set up campaigns in Ad Optimiser, you will need to make several decisions:  For which ASINs do you want to generate campaigns? We recommend onb...
Tue, 12 Mar, 2019 at 10:25 AM
How the Ad Optimiser works
Simply select the ASINs to be advertised and specify the target ACoS values and your total budget – the AI takes care of everything else. The automation of ...
Tue, 12 Mar, 2019 at 10:25 AM
How to set up a Portfolio in Ad Optimiser
Portfolios are used by amazon in order to have better budget handling. You can create or edit a portfolio via metoda frontend. To go to portfolios view...
Mon, 28 Oct, 2019 at 1:04 PM
How to generate budget periods in Ad Optimiser
Go to ad-optimiser.metoda.com  Click on “PORTFOLIOS & BUDGET” to see, create, update or delete budget periods:   Budget periods can be found ...
Wed, 5 Feb, 2020 at 5:13 PM
How to set up SPAs in Ad Optimiser
Go to ad-optimiser.metoda.com  For the onboarding of SPAs, click "SPA". This leads you to the following screen: You can either:  ...
Tue, 26 May, 2020 at 4:09 PM
How to set up SBAs (HSAs) in Ad Optimiser
Go to ad-optimiser.metoda.com  For the on-boarding of SBAs, click "SPONSORED BRANDS". This leads you to the following screen: Yo...
Wed, 15 Apr, 2020 at 10:47 AM
How to set up PDAs in Ad Optimiser (for Managed Service customers)
Please fill in the Onboarding Template for PDAs with all mandatory information and send it to metoda: PDA headline Max. 50 characters, headlines need to be ...
Tue, 12 Mar, 2019 at 10:29 AM
How to set up PDAs in Ad Optimiser (for customers without Managed Service)
Product Display Ads need to be onboarded in your Amazon Advertising account. PDAs cannot ne displayed in the metoda Campaign Manager. Please notice: It ...
Mon, 11 Mar, 2019 at 3:01 PM