Depending on the campaign type, the workflows and support by the Ad Optimizer differ. You will find an overview of all campaign types and how the algorithm can support them here.
Important settings:
TACoS - before the algorithm can optimize a campaign, the TACoS must be set in the Ad Optimizer's Campaign Section. Campaigns without TACoS will not be optimized by metoda -> How to set the TACoS
Side note: campaigns that have been created in Amazon will be shown in our Ad Optimizer automatically. This usually takes only a few minutes and max. 24 hours.
Budget - before a portfolio and the campaigns it contains can run, there must be an active budget period. Without a budget, the campaigns are paused and not executed -> How to set a budget
Management Options
Full support (created in Ad Optimizer): All campaign Management options are available. (Bulk Import, add Custom Keywords in AO)
Bids (created in Amazon): When a Goal / TACoS is set, AdOptimizer will manage the bids for the campaign. -> How does the metoda Ad Optimizer optimize bids?
| Campaign type (ad format) | Optimization | Creation | Supported targeting types (creation) |
|---|---|---|---|
| SP | yes | yes | Amazon auto Keyword (all match types) Product Category |
| SB (Product collection) | yes | yes | Keyword (all match types) Product Category |
| SB (Store spotlight) | yes | yes | Keyword Product Category |
| SB (Video) | yes | no | no |
| SD (Image) | yes | yes | Product Category Views remarketing Purchases remarketing Views + purchases remarketing |
| SD (Video) | yes | no | no |
Further information and Help Center Articles:
SP (Sponsored Products)
SB (Sponsored Brands)
- Campaign Creation: How to create Sponsored Brands (SBs) in Ad Optimizer
- Campaign Creation: How to create Store Spotlight Sponsored Brands in Ad Optimizer
- Campaign Creation: How to create Sponsored Brands (Video)
SD (Sponsored Display)
- Campaign Creation: How to create Sponsored Display (SDs) in Ad Optimizer
- Campaign Creation: How to create Sponsored Display Video (SDs)
All campaign types