We’ve improved how you view and manage all your campaign targets in one place! These updates make managing your targets faster, clearer, and more efficient — giving you more control and flexibility in optimizing your campaigns in Ad Optimizer.
What’s new:
Unified Targets List
You can now see all target types — including category, theme, auto, remarketing audiences, and audiences — in a comprehensive “Targets” list in the “Customize targets” modal. From here, you can easily enable, pause, or archive any target of a campaign.New “Manage Targets” Modal
Introducing a dedicated modal that lets you manage existing targets for which creation is not yet supported in this interface or that could not be customized until now.
Note: Adding new targets or managing targets for multi-ad group campaigns is still only available via the Amazon Ads Console.
- Combined modal for “Product and Category” targets
For existing campaigns with product and/or category targets, the “Customize targets” modal is now combined for a more streamlined experience, especially for managing campaigns containing both target types.
During campaign creation, these options remain separate to allow a clean setup.
