Campaigns of cost type “vcpm” are now supported with the management option "Manage" in Ad Optimizer. This means that campaigns of the "vcpm" cost type created in the Amazon Advertising Console can now be managed and optimized in Ad Optimizer. In addition to our bid optimization "Smart Bids", you can now customize many campaign settings directly in the Ad Optimizer, such as adjusting the targeting (depending on the targeting type), setting campaign boosts, or moving them to another portfolio.
The performance of vcpm campaigns can be monitored using the new KPIs “Viewable impressions” and “VCPM” (cost per million viewable impressions). These metrics are available in Ad Optimizer's frontend as well as in the reports Campaign Insights v1 and v2.
All new features for campaigns with management option "Manage" at a glance:
| Smart Bids | Set a TACOS to start the optimization or use the default TACOS from the Portfolio if set |
| Custom targeting* | Manage targets for targeting types:
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| Advanced target settings* | Set individual TACOS and/or minimum and maximum bids for strategically relevant targets (keywords, products) |
| Update via bulk export/import* | Campaigns can now also be exported and updated via bulk files |
| Boosts | Boosts can be set if TACOS is set |
| Change portfolio | Move campaigns to another portfolio |
| Change start and end date | Available if TACOS is set |
| Change campaign name | Campaign name can easily be changed via the Campaign Details |
| Change SKUs* | Sellers can add or remove SKUs via the Campaign Details |
| Edit items to advertise | Advertised ASINs and SKUs can be edited (added, paused, enabled, archived) |
*available for campaigns with one ad group