We start the year off with a big release! Over the last few months we have completely redeveloped Ad Optimizer and we would like to introduce you to a bunch of new and exciting features. The most relevant: With the new Ad Optimizer you can now create, update and manage all types of Sponsored Ads. Discover all new features and improvements in the following articles.



Campaign type

(ad format)

Optimization

Creation

Supported targeting types (creation)

SP

yes

yes

Amazon auto

Keyword (all match types)

Product

Category

SB (Product collection)

yes

yes

Keyword (all match types)

Product

Category

SB (Store spotlight)

yes

yes

Keyword

Product

Category

SB (Video)

yes

no

no

SD (Image)

yes

yes

Product

Category

Views remarketing

Purchases remarketing

Views + purchases remarketing

SD (Video)

yes

no

no