Campaigns

Campaign Creation: How to add more SKUs for one ASIN?
There are 3 options to add more SKUs for one ASIN: via the manual "new campaign" creation flow, campaign information edit, or via the bulk import....
Wed, 29 Mar, 2023 at 10:56 AM
Campaign Creation: Which TACoS should I set for my campaigns?
Which Target ACoS should I set?   The advertising cost of sales (ACoS) is calculated by dividing total spend by the attributed sales. It is important to ...
Thu, 24 Feb, 2022 at 3:08 PM
Campaign Status: Why does a campaign have the status "pending"?
Why does a campaign have the status "pending"? The campaign status "pending" can have several reasons: Campaigns are not genera...
Thu, 14 Jul, 2022 at 3:35 PM
Campaign Creation: How to create Sponsored Brands (SBs) in Ad Optimizer
Go to https://ad-optimizer.metoda.com/ For the onboarding of SBs, click "Campaigns". This leads you to the campaigns section. You can...
Mon, 5 Sep, 2022 at 11:19 AM
Campaign Creation: How to create Sponsored Brands (Video)
In this article, you will find an explanation of how to set up SBA Video campaigns. Here you can find how to set up SBA Product Collection campaigns Here ...
Mon, 5 Sep, 2022 at 11:36 AM
Budget Management: Smart Bids
  What is the Smart Bids logic? Smart Bids take into account not only your target ACOS (TACOS) but also the available portfolio budget. This way we optimi...
Mon, 27 Mar, 2023 at 12:06 PM
Campaign Creation: How to re-submit rejected Sponsored Brands (SBs)
When creating new campaigns, they are reviewed by Amazon to check if they are aligned with their creative guidelines. If the campaign does not meet the guid...
Thu, 30 Mar, 2023 at 11:58 AM
Campaign Management: How to pause or remove campaigns
How to pause active campaigns? Within the Ad Optimizer there are multiple options to pause active campaigns:  set an End Date directly in the campaigns t...
Thu, 30 Mar, 2023 at 12:59 PM
Campaign Management: How to adjust the Target ACoS (TACoS) of a campaign?
Campaign Management: How to adjust the Target ACoS (TACoS) of a campaign? There are multiple options to adjust the TACoS of a campaign:  1. directly in...
Thu, 30 Mar, 2023 at 1:00 PM
Campaign Error: How to handle 'media type mismatch' error message?
How to handle 'media type mismatch' error message for Sponsored Brands? Sometimes Sponsored Brands cannot be created and the Ad Optimizer displa...
Mon, 5 Sep, 2022 at 1:20 PM