Our new Product Catalog is now available as a central management tool for the new Product Insights Report. This allows you to select the products you want to track in Product Insights directly from your Product Catalog and transfer them to monitoring.

The Product Catalog includes all of an entity's products advertised in the Ad Optimizer and those made available to advertisers through Amazon Ads APIs. In addition to basic data such as product name, ASIN, SKU, product image, and brand, the product catalog also displays information about active Sponsored Ads campaigns, a product's availability status, and advertising eligibility for each campaign type.




Features at a glance

Manage and add products
You can make changes to basic information such as product titles, brands, and SKUs. These are displayed in both the Ad Optimizer and the Product Insights report but they are not synchronized with Amazon. You can also add new products to your product catalog. 

Product tracking
You can decide for each product whether it should be monitored in the Product Insights report and activate or deactivate tracking from the product catalog. The corresponding data will be available to you in Product Insights from the next day. 

You can also use our automatic tracking feature so that all products that are actively advertised in Ad Optimizer are automatically added to the tracking as long as the limit is not reached.

Product organization with category and tags
Use the metoda product category and metoda product tags to categorize products and filter them both in the catalog and in Product Insights.

Filter options
Simple filtering by product title, ASIN, SKU, brand, metoda Product Category, Amazon Category, metoda Product Tags, Advertised in, Availability, Eligibility.

Bulk actions
Several bulk actions are available to help you work efficiently, allowing you to make a variety of changes quickly and easily.

  • Enable/Disable PIR Tracking: Enable/disable Product Insights Report Tracking for multiple products simultaneously.

  • Add/Remove Tags: Add or remove tags for multiple products at the same time.

  • Change Category: Assign multiple products to a category.

Exports
As with the other areas of Ad Optimizer, exports are located in the Export menu on the right side above the product table.

  • Export to bulk import template: Exports the products you want to modify to an Excel file. After making changes, you can re-upload the file using the import field.

Export as shown: Exports the displayed product data as shown in the table.