You have access to Campaign Insights Report via ad-optimizer.metoda.com/report. You can login with your metoda account (email and password).
IMPORTANT NOTE:
- As Amazon does not grant access to live performance data, the costs/revenues shown for the current day and the day before are not yet final and should not be included in performance analysis.
- Only keywords which have generated at least one click are included in our reporting. This leads to slight differences in impressions compared to Amazon, as campaigns and search terms without clicks are not included in our reporting.
The Campaign Insights report is divided into several sections:
The bottom section of the reporting has three views: Performance, Budget & Benchmarking. You can switch from one to another using the tabs below the report. By default, the Performance tab is active, and the Performance details are shown.
These sections will be explained in further detail below.
General functions of the reports
- Clicking on headlines of columns activates sorting (A-Z / date), clicking again sorts Z-A.
- Filtering: by clicking the desired value, click again or use the rubber symbol in order to clear filters
- Multiple selection: you can select multiple items by pressing "ctrl" on your keyboard and clicking on the items
Click on Campaign Insights V2
1. Performance
1.1 Filters
Use filters in order to analyze the KPIs for a specific part of your campaigns. The KPIs in all further sections will adjust according to the filters that have been set.
Example: You want to analyze data for February 2023, you should choose the 1st and the 31st of February as dates.
| Date | Use the calendar functionality or the date picker in order to choose the period you want to analyze. Make sure to click on one specific day to adjust the date. |
| Country | Filters by country |
| Entity | Filters by entity |
| Portfolio | Filters by portfolio |
| Campaign type | Filters by campaign type, possible types are: - SPA (auto) - SPA (manual) - SPA (product) - SBA - SBA (video) - SDA (audiences) - SDA (product) |
| Category | You can upload customer-specific category tags in Ad Optimizer campaign manager. These will be displayed in Campaign Insights report. You can use them as filters for e.g. specific product categories or promotions. They do not necessarily need to fit to Amazon categories. |
| Tags | You can upload customer-specific campaign tags in Ad Optimizer campaign manager. These will be displayed in Campaign Insights report. You can use them as filters for e.g. product series, promotions. |
| Product name (ASIN) | Product names and ASINs are displayed here. |
| Campaign name | Campaign names are displayed here. |
| metoda managed | TRUE: filters on all campaigns which are managed by metoda, meaning all campaigns starting with "m_" FALSE: filters on all campaigns which are not managed by metoda, meaning the ones which do not start with "m_" |
1.2 Performance details
| KPI | Definition |
|---|---|
| Impressions | Whenever an ad is displayed to a shopper, an impression occurs. The impressions KPI counts how many times your ad has been displayed. |
| Clicks | Whenever a shopper clicks on an ad, a click occurs. The clicks KPI counts how many times shoppers have clicked on an ad. You only pay for clicks, not for impressions. |
| CTR | The click through rate (CTR) is the ratio of how often shoppers click on your ad when it is shown. |
| Orders | Whenever a shopper buys any of your products on Amazon during the 14 days after clicking your ad, a conversion occurs. The conversions KPI counts the number of products that the shoppers bought during the 14 days after clicking your ad. Beware that this might not be the product you have actually advertised, but any other of your products in the same Amazon category. |
| CR | The conversion rate is the ratio of how often shoppers buy any of your products after clicking your ad (number of conversions divided by number of clicks). |
| Spend | Total amount of money that has been spent on your campaigns. |
| Revenue | Revenue attribution differs between vendors and sellers and for different campaign types: Vendors, SPAs: Revenue is attributed to a campaign whenever a shopper, who clicked on an ad, purchases any of your brand's products from the same category from Amazon during the 14 days after clicking the ad. Vendors, SBAs & SDAs: Revenue is attributed to a campaign whenever a shopper, who clicked on an ad, purchases any of your brand's products from the same category from Amazon or a third-party seller during the 14 days after clicking the ad. Sellers, SPAs: Revenue is attributed to a campaign whenever a shopper, who clicked on an ad, purchases any of the seller's products during the 7 days after clicking the ad. Sellers, SBAs & SDAs: Revenue is attributed to a campaign whenever a shopper, who clicked on an ad, purchases any of your brand's products from Amazon or a third-party seller during the 14 days after clicking the ad. |
| ACoS | Advertising cost of sales is the ratio between costs spent on ads and revenues attributed to those. |
| Weighted TACOS | Average TACOS of all campaigns weighted by revenue. |
| ROAS | Return on Advertising Spend - It indicates the actual profit per advertisement. |
| CPC | Average Cost-per-Click or CPC is the average amount which you have spent per click. It is calculated by dividing total spend by the total number of clicks. |
| CPO | Average Cost-per-Order is the average amount which you have spent per order. It is calculated by dividing total spend by the total number of orders. |
| Ad ASP | Advertising Average Selling Price - It is calculated by dividing revenue by orders. |
The performance details section presents you with the KPIs on entity, portfolio and campaign level. A click on link brings you to the product detail page of the advertised product.
With the help of the drill-up function (left corner above the Campaign Name) you have the possibility to view the data also on product and category level.
1.3 Development of KPIs
The KPIs are shown here in their development over time.
2. Budget
2.1 Filters
2.2 Budget Potential
The budget section allows an overview on the development of budgets and spending over time.
1. The table shows all budget periods within the time period which was selected in the filter area. Time elapsed (in %) and budget spent (in %) should ideally be on the same level.
2. Shows the planned budget and the actually spent budget for the selected budget period over time. The algorithm recalculates planned budgets continuously, taking actual spends into account. It also shows whether the budget can be spent given the current TACoS settings. It ranges from 0 to 1.
- If the budget factor is below 1, this means that more budget could be spent given the current TACoS settings.
- If the budget factor is 1, this means that it is not possible to spend more budget given the current TACoS settings.
3. The table shows the budget spent and the budget potential.
4. The diagram shows the total budget that was spent in blue. The dark blue is what was spent from the selected portfolio. The same applies to the orange one.
The same sections with different data.(example)
3. Benchmarking
3.1 Filters and KPIs
You can choose between different benchmark options: Year, Month, Week, Country, Entity, Portfolio, Campaign Type, Category & Product
For year, month and week you can select individually.
For the others, you can specify a date range.
3.2 Comparison of KPI development
The data is displayed with dates in different colors.
Hover over the graphs to see accurate data.
