Depending on the campaign type, the workflows and support by the Ad Optimizer differ. You will find an overview of all campaign types and how the algorithm can support them here.

Important settings:


TACoS - before the algorithm can optimize a campaign, the TACoS must be set in the Ad Optimizer's Campaign Section. Campaigns without TACoS will not be optimized by metoda -> How to set the TACoS
Side note: campaigns that have been created in Amazon will be shown in our Ad Optimizer automatically. This usually takes only a few minutes and max. 24 hours.


Budget - before a portfolio and the campaigns it contains can run, there must be an active budget period. Without budget, the campaigns are paused and not executed -> How to set a budget



Campaign Typetargetingcreate in
SPAautoautoAd Optimizervia Import Sheet (bulk)

manualkeywordAd Optimizervia Import Sheet (bulk)
manualproduct/categoryAmazonset up campaigns individually 
SBAProduct CollectionkeywordAd Optimizervia Import Sheet (bulk)
Product CollectionproductAmazonset up campaigns individually
Videokeyword/productAmazonset up campaigns individually
Store Spotlight
keyword/productAmazonset up campaigns individually
SDAcontextual/audienceproduct/audienceAmazonset up campaigns individually




  • Product Collection

How to create Sponsored Brands (SBs) in Ad Optimizer

How to create a Sponsored Brand with custom image?

How to update Sponsored Brands (SBs) in Ad Optimizer

How to re-submit rejected Sponsored Brands (SBs)





How to create Sponsored Display (SDs)