Depending on the campaign type, the workflows and support by the Ad Optimizer differ. You will find an overview of all campaign types and how the algorithm can support them here.
TACoS - before the algorithm can optimize a campaign, the TACoS must be set in the Ad Optimizer's Campaign Section. Campaigns without TACoS will not be optimized by metoda -> How to set the TACoS
Side note: campaigns that have been created in Amazon will be shown in our Ad Optimizer automatically. This usually takes only a few minutes and max. 24 hours.
Budget - before a portfolio and the campaigns it contains can run, there must be an active budget period. Without budget, the campaigns are paused and not executed -> How to set a budget
Further information and Help Center Articles:
Sponsored Products (SPA)
auto / manualHow to create Sponsored Products (SP) in Ad Optimizer
How to update Sponsored Products (SPs) in Ad Optimizer
Sponsored Brands (SBA)
- Store Spotlight
How to create Store Spotlight Sponsored Brands