How to create a Sponsored Brand with custom image? 


Definition: Sponsored Brands with custom image are a regular Sponsored Brands Product Collection, which not only show the brand logo but additionally also a custom image (in some variations, not on every placement). Custom images can be added to any already running Sponsored Brands Product Collection. 


The creation of Sponsored Brands with custom image is partially done via the Ad Optimizer and partially via the Amazon Advertising Console. Please follow the steps below: 


Step 1: Create a Sponsored Brand in the Ad Optimizer

Simply create a normal Sponsored Brand (directing to brand store or product list) in the Ad Optimizer and use a brand logo as an image. For further details, please refer to this article: How to create Sponsored Brands in Ad Optimizer.


Step 2: Wait until the campaign was approved by Amazon

Amazon needs to review and approve your campaign. Adding the custom image is only possible after campaign approval. 


Step 3: Add the custom image to the Amazon Advertising Console

Log into the Amazon Advertising console on https://advertising.amazon.com/.
Search for the campaign you have just created, click on it and select "Creative" in the menu on the left.



Click "Edit creative" and add an image in the "Custom image" section: 


The custom image needs to fulfill the following requirements: 

  • Image size: min. 1200 x 628 pixels
  • File size: max. 5 MB
  • File format: PNG or JPG
  • Content: no text, graphics, or logos within the image. It should showcase your product in a realistic setting or against an attractive background. 

Submit the new version for review. The review process usually takes 1-3 working days. If your campaign is delivering, the previously approved version of the ad will continue to run.


Step 4: Check if your custom image was approved

Search for your campaign, go to the creative section again, and check if the latest version of your creative was approved by Amazon.