What to expect when advertising new products?


In this case, we can't guarantee good performance. Most likely, CPCs will be high (due to a lack of relevance) and conversion rates will be low (as consumers are unsure about the quality of the product). 

If the goal is to push the product fast into the market, we would recommend setting a really high target ACoS (min. 50%, max. 400%) - this will result in good visibility, clicks and hopefully also first sales.