In this article you will find an explanation of how to set up Store Spotlight Sponsored Brands:
Here you can find how to set up SBA Product Collection campaigns
Here you can find how to set up SBA Video campaigns
Store Spotlight Sponsored Brands allow you to promote store sub-pages of your Brand Store with Sponsored Brands. You can feature store sub-pages in your creative, helping shoppers to more easily discover different product categories within your store. You can showcase up to three store sub-pages.
Currently, this format cannot be set up in the metoda Ad Optimizer. Nevertheless, the Ad Optimizer is capable of optimizing bids for Store Spotlight Sponsored Brands once created.
In order to create these campaigns, you need to go to your Amazon Advertising Account.
The creation requires the following 7 steps:
Step 1: Go to campaigns, click "create campaign" and select "Sponsored Brands".
Step 2: Enter the campaign name, start date, and optionally an end date (not recommended) and the daily budget in the budget settings. Campaign names should start with "m_" in order to be optimized by metoda. Also choose the portfolio, which needs to be generated via the metoda Campaign Manager beforehand.
Step 3: Select the format (Store Spotlight) and the landing page (store on Amazon).
Upon selecting Store Spotlight, you will be asked to select a Store that you would like to showcase. The Store must have a minimum of three sub-pages to be eligible, with a unique product on each sub-page.
Step 4: Provide your ad creative (Brand name, logo, and headline).
The Store must have a minimum of three sub-pages to be eligible, with a unique product on each sub-page. The first three sub-pages of your Store page will be pre-selected for the Sponsored Brands creative, but you have the option to change which sub-page you want to feature. You will also have the ability to enter a custom headline, select a brand logo, and change the labels and images that represent the sub-pages within your campaign.
Step 5: Select your targeting
You can choose between keyword and product targeting. You need to enter all keywords or products manually (the Ad Optimizer will not add any of these automatically). If you are unsure which keywords or products to target, you can check the well-performing keywords in existing Sponsored Products for the same or similar products.
Step 6: Submit for review
Send the complete template and the images to metoda. The campaigns will be onboarded and optimized by metoda.