Simply select the ASINs to be advertised and specify the target ACoS values and your total budget – the AI takes care of everything else. The automation of your Amazon Advertising campaigns is based on Ad Optimiser’s ongoing analysis and evaluation of the latest performance data. The built-in cost-safeguards ensure your campaign stays within budget limits, while the AI ensures that your resources are allocated perfectly and efficiently. You receive the KPIs and results from your Amazon Advertising campaigns (performance, keywords) in informative reports that can be further processed by your company.

1. Customer Input

  • Customer selects ASINs to be managed by metoda
  • Customer defines target ACoS (TACoS) values per ASIN
  • Customer determines overall Amazon Advertising budget

2. Initial Data Analysis

  • Ad Optimiser identifies relevant, Amazon specific keywords per ASIN; keywords include category related keywords and keywords for similar products

  • Ad Optimiser calculates initial CPC bids per keyword and ASIN based on expected conversion rate, TACoS and ASIN net price

  • Ad Optimiser breaks down the total budget and allocates it to all active campaigns, i.e. set of daily budget

3. Initial Set Up

  • Campaigns are set up on ASIN basis, i.e. each campaign contains one advertised ASIN only
  • Ad Optimiser launches SPA campaigns fully automated

  • The campaign setup perfectly combines customer input and initial data analysis to achieve highest campaign performance

4. Campaign Optimisation

  • Ad Optimiser adjusts the CPC bids continuously to meet your TACoS settings, and reallocates budget intelligently to ASINs with good performance while reducing budget on bad performing ASINs

  • Ad Optimiser learns from auto campaigns and adds missing relevant keywords to manual SPAs

  • The AI algorithm behind Ad Optimiser improves constantly to guarantee the best possible results for our customers

5. Campaign Analysis

  • Ad Optimiser provides a detailed campaign reporting with all relevant KPIs on a daily basis

  • Ad Optimiser monitors the performance of each advertised ASIN (esp. in terms of the conversion rate) to derive further product insights e.g. assessing product / market fit*

  • Ad Optimiser shows the relevant search terms based on impressions, clicks, and conversions on ASIN level to improve content and organic visibility (SEO)

*Customer specific product tags and categories can be included for easy analysis