Product Display Ads need to be onboarded in your Amazon Advertising account. PDAs cannot be displayed in the metoda Campaign Manager.

Please notice: It is important to send the newly created campaign names to metoda together with the TACoS of these campaigns. Campaigns which are not provided to metoda cannot be optimised by the algorithm.

Please find below important requirements:

  • Naming: Please create only PDA campaigns starting with "m_", other campaigns cannot be optimised
  • PDA headline: max. 50 characters, headlines need to be "appropriate" (avoid stating being "best" or "test champion")
  • TACoS: the target ACoS you want to achieve with your campaigns, only full percentage values possible

For more detailed information, please refer to Sponsored Ad guidelines for PDA set up: Product Display Ads