New Campaigns


  • New Sponsored Product Ad (SPA):
    If you want us to setup a new SPA campaign for you, please fill in the ASIN, TACoS and start date (mandatory). Additionally you can define a category and product tags. The tags need to be separated by a semicolon „ ; „



  • New Sponsored Brand Ad (SBA):
    If you want us to setup a new SBA campaign for you, please fill in the ASINs (at least 3 ASINs), the SBA type (brand store vs. productlist), picture, brandstore link (if necessary), the headline, brand name, Target ACoS, start date and the theme. Additionally you can define a category and product tags.



  • New Product Display Ad (PDA):
    If you want us to setup a new PDA campaign for you, please fill in the ASIN to be displayed in the ad, the targeting method (product vs. categories), target ASINs or target categories, the headline, brand name, Target ACoS and the start date. Additionally you can define a category and product tags.



 

Campaign Updates


In general: you just need to fill in the ASIN and the new information, that should be updated. We are using the onboarding template as a upload file, that's why all data filled into the template, will be overwritten. Please exclude ASINs which are up and running and where no changes shall be done.


  • Update TACoS:
    Please fill in the ASIN and the new TACoS value. No need to fill in a start date if changes  should be implemented asap (as this is the start date oft he campaign, not the date of the update).

    For example: if you like to rise the TACoS for a ASIN from 5% to 20%, please just fill in the ASINs as well as the TACoS value of 20%. There is no need to fill in additional information (category, start date,...) if you will keep it as it is.


 

  • Update product tags/category:
    Please fill in the ASIN and the new product tag/category. If you would like to add new product tags to the existing ones, please add all of them into the onboarding template (otherwise we would overwrite the old ones with the new ones).

    For example: if you like to change the category for a product, please fill in the ASIN and the new category.
    If you like to add a new product tag, please fill in the ASIN as well as the current tag and ad the new tag (in the same cell, separated by semicolon)




  • Pause/stop campaigns
    Please fill in the ASIN and the appropriate end date in the following format ""dd.mm.yyyy"

    For example: if you like to pause the campaign at a certain time (in the future), e.g. at the end of the month, please fill in the ASIN and the end date



  • Reactivate campaigns

    To reactivate a campaign you have to go directly through the frontend of the Campaign Manager. There you can search for the corresponding ASIN using the search function and select it by clicking on the checkbox. Then select the button "Edit campaign" and scroll down to the area "active to" in the opened dialog window and delete the end date with the button "clear". As soon as this update is confirmed with "Save", the campaign will be reactivated (at the latest in 60 minutes).