Scope: 

Monitoring product details of products (your own or competitor ASINs) and identifying product issues.


Frequency of data collection and aggregation of provided data:

Based on a daily data collection, Product Insights Report provides data at a granular level, but data can be aggregated based on date filters as well. 

  • Data Collection: Daily

  • Aggregation: can be adjusted individually based on date filters

  • Data update in reporting tool: Daily 



The Product Insights Report can help you to identify performance issues of products using the following KPIs:


  • Buybox & Availability

  • Content

  • Reviews & Ratings

  • Pricing

  • Ranking

  • Other reasons


The report has 2 tabs: the first tab "Product Performance" provides an overview on all tracked products in an account, with the possibility to aggregate data across a certain time period and across multiple products. The second tab "Product Details" allows to deep-dive into one single product and the historical development of multiple KPIs with time.


1. Buybox & Availability

The Product Insights Report allows you to conveniently identify ASINs with availability & buybox issues, useful KPIs therefore are "Availability" , "Availability Rate" , "Buybox Owner" & "Buybox Owner Rate". You can see the availability rate of ASINs for the selected time period. Furthermore, you can see who currently owns the buybox and the "Buybox Owner Rate" tells you for which percentage of observations Amazon has held the buybox for the ASIN.The "Buybox Presence Rate" indicates if the buybox even exists on the PDP - in rare cases, non of the offers is eligible to win the buybox and it remains empty.  

2. Content 

The Product Insights Report contains an overview of content-related KPIs, which can be used to quickly identify issues:

  • Number of bullet points & the length

  • Description [yes/no] & Description length

  • A+ Content [yes/no]

  • Number of images

  • Number of videos

These content KPIs can indicate whether a product page is attractive for a customer or not. Appealing product pages have a significant influence on the customer's purchasing probability. 

According to our best practices, we recommend to have at least three bullet points, two images, a product description and A+ Content.

3. Reviews & Rating

Reviews & ratings have a powerful influence on the purchase decisions. Bad reviews and ratings or no reviews and ratings might deter customers from purchasing a product. The Product Insights Report gives an overview of the number of reviews and the rating per product, which allows you to see at one glance which products are having issues and room for improvement. A product should ideally have at least 20 reviews and not less than 3.5 stars in order to be considered retail ready.

4. Pricing

The Product Insights Report can help you with analyzing pricing information for your products using the buybox price observed on the PDP. 



5. Bestseller Ranking

The Amazon bestseller rank (or sales rank) of a product is an important indicator in terms of product performance. It indicates how well the product is selling compared to all other products in the same category. The rank represents all sales of a product, i.e. organic and payed and the better the sales rank, the better usually is a products organic visibility. The monitoring of the changes in the bestseller rankings of your products helps you to understand if certain marketing activities have a sustainable impact on your product sales. 


And, if a product has a “Bestseller” badge in its category (rank = 1) sales increases, because customers trust that this is a quality characteristic. 


Category Information
Shows the name of, and the rank in the Category, in which the product held the highest rank in the selected time period. Also shows the worst rank in the selected time period of this category.

6. Other reasons

Other reasons for performance issues that can be identifyed with the help of the Product Insights Report are:

  • Missing product pages

  • Eligibility for advertising (SP, SB and SD)


Filters


  • Date: date range for which data is shown

  • Country: marketplace

  • Currency: all values are shown in local currency

  • Entity: Sponsored Ads entity 

  • Product Name (ASIN): Product title (from Amazon product detail page) and ASIN

  • Brand Name: brand name (from Amazon product detail page)

  • Metoda Product Tags: tags defined in metoda product catalog to identify products easily

  • metoda Product Category: category defined in metoda product catalog to identify products easily

  • Product Page: yes or no, depending on whether product page could be found on Amazon or not

  • Availability: availability status of the product, can be "available", "low stock" or "not available"

  • Eligibility: eligibility status for Sponsored Ads (per campaign type SP, SB or SD)




High-level aggregation of KPIs:

 


  • Number of tracked ASINs in your workspace: up to 5000 products can be tracked. Products can be added or removed from the tracking in product catalog. 
  • Products in Top 100: Number of products in the top 100 bestsellers
  • Average star rating: avearge rating from the Amazon product detail page
  • Availability rate: percentage of days with status "available" in the total number of days selected in the date filter
  • Buybox presence rate: percentage of days with buybox in the total number of days selected in the date filter
  • Bubybox owner rate: percentage of days with Amazon in the buybox in the total number of days selected in the date filter
  • PDP unavailable: number of ASINs to be tracked for which product detail page could not be found on Amazon


Description of column names/values:

  • ASIN: Amazon product ID
  • SKU: for sellers only, product ID

  • Product Name: Product title (from Amazon product detail page)

  • Brand: brand name (from Amazon product detail page)
  • Country: marketplace 
  • Product URL: link to product detail page

  • Metoda Product Tags: tags defined in metoda product catalog to identify products easily

  • metoda Product Category: category defined in metoda product catalog to identify products easily

  • Reviews: number of reviews (from Amazon product detail page)

  • Average rating: average rating (from Amazon product detail page)

  • Images: number of images on the Amazon product detail page

  • Videos: number of videos on the Amazon product detail page

  • Bullet points: number of bullet points on the Amazon product detail page

  • Bullet points length: number of characters of the bullet points

  • Description: availability of a product description on the product detail page

  • Description length: number of characters of the description

  • A+ content: availability of A+ content on the product detail page

  • Availability: availability status of the product, can be "available", "low stock" or "not available"

  • Availability rate: percentage of days with status "available" in the total number of days selected in the date filter
  • Buybox owner: latest buybox owner observed
  • Buybox owner rate: percentage of days with Amazon in the buybox in the total number of days selected in the date filter
  • Buybox presence: existence of buybox owner on the product detail page
  • Buybox presence rate: percentage of days with buybox in the total number of days selected in the date filter
  • Buybox price (groos): Buybox price as observed on the product detail page, local currency
  • Name (Amazon main category): main category product is listed in
  • Rank (Amazon main category): besteller rank of the product in the main category
  • Name (Amazon sub-category): sub-category product is listed in
  • Rank (Amazon sub-category): besteller rank of the product in the sub-category

  • Eligibility: eligibility status for Sponsored Ads (per campaign type SP, SB or SD)

  • PDP availability: indicates if product detail page could be found live on Amazon