on the "Campaigns" section in the sidebar on the left.
Campaigns can be edited at any time.
You have 3 options, depending on how many changes you want to implement and if they are similar:
- Case 1: update one single campaign by clicking on the respective field in the table and adjusting it. This option is recommended if you only want to implement a low number of changes.
- Case 2: select several campaigns and use the bulk actions menu to implement the same change for all selected campaigns at once. This is recommended if you want to change multiple campaigns, but the same setting should be adjusted, e.g. the same End Date should be set for all selected campaigns.
- Case 3: export the campaigns, adjust the settings in the Excel file and import it afterwards. This is recommended if you want to implement diverse adjustments for many different campaigns.
Case 1: Updating one single campaign by clicking on the respective field in the table
Simply click on the field in the table that you want to adjust, e.g. the End date:
A pop-up window opens, and you can select the end date for that campaign. This works similarly for all other editable fields (goal, targeting, start date, end date, tags, category).
Please note: certain fields can't be edited at all, this includes Portfolio or type. If you would like to change the type, you need to create a new campaign instead (and pause the existing one). If you want to change the portfolio, you need to pause the campaign in the existing portfolio and create a new campaign for the same ASIN in the new portfolio.
Case 2: Updating several campaigns via the quick actions
Select all the campaigns you would like to edit at the same time. Tipp: combine several filters in order to identify all the campaigns you would like to edit, e.g. Campaign type = SPA, Active = TRUE, ASIN "is one of" = "B07R75164B, B08P7K9LYY" and then select all the results. At the bottom, below the table, you will see how many campaigns you have selected. Please note that not all results might be displayed on the first page. Adjust the number of results per page at the bottom of the table (righthand side).
Click on the little arrow beside the "Select all" box to open the bulk actions menu.
This opens the following menu:
Select one of these bulk actions, insert additional input where necessary and your changes will be implemented for all selected campaigns. Please find definitions of the bulk actions in the table below:
|Bulk action||Further input needed||Impact|
|Enable||no||Campaigns will be activated asap|
|Pause||no||Campaigns will be paused asap|
|Re-submit (for rejected SB only)||yes: adjust the fields that led to the rejection of the campaign||You will be directed to the launchpad, pre-filled with the SB data of the selected rejected campaign. Adjust all fields that are responsible for campaign rejection (e.g. headline, logo)|
|Change Target ACOS||yes: new Target ACOS||TACOS will be set to the new value|
|Add tags||yes: new (additional) tags||New tags will be added in addition to the existing ones|
|Remove tags||yes: select the tags you would like to remove||The tags will be removed from all campaigns|
|Change Category||yes: new category||The category will be overwritten with the new value|
|Copy (for SB only)||yes: adjust the fields you would like to adapt in the launchpad||The SB will be created with the same keywords and bids as the old campaign. Everything that was changed in the launchpad (e.g. ASINs, headline, logo) will be reflected in the new campaign.|
|Set end date||yes: end date||The end date will be set for all campaigns. The campaigns will run until (and including) that day. If you want to pause a campaign immediately, set the end date to yesterday.|
|Remove end date||no||All end dates will be removed, meaning that campaigns will go back live asap.|
|Customize keywords||yes: positive and/or negative keywords||Positive keywords will be added to your campaigns (using phrase match). Negative keywords will be added to your campaigns (using phrase match).|
Case 3: Campaign updates using "Import"
Start with an "Export in bulk import template" in the campaigns table. Tipp: combine several filters in order to identify all the campaigns you would like to edit, e.g. Campaign type = SPA, Active = TRUE, ASIN "is one of" = "B07R75164B, B08P7K9LYY" or filter in the Excel file.
Of course, you could also simply export all the campaigns, do your adjustments (also only to a subset of the campaigns), and import the file again. Any campaigns that were not touched will remain as they are.
Please note that the export includes a dedicated Campaign ID. It is used to identify that specific campaign (this is more reliable than just using something like a campaign name). If you want to create a new campaign (e.g. in a new portfolio), that ID needs to be deleted - otherwise, you would be trying to change the portfolio of that specific campaign, which is not possible.
The Excel file generated via "Export in bulk import template" looks like this:
Now, it's up to you to insert your changes to the following columns:
- SKU* (sellers only)
- Start Date
- End Date
- Negative keywords
- Positive keywords
The following columns cannot be edited:
- Portfolio name: create a new campaign in a new portfolio if you want to switch a campaign from one to the other. Pause the old campaign by setting an end date.
- ASIN: create a new campaign if you want to advertise another product
- SPA type: create a new campaign if you want to start using an "Amazon auto" campaign instead of a "keyword" campaign
- ID: keep the ID as it is, it is automatically generated by the Ad Optimizer and used to identify that specific campaign
Save your file and click on "Import" at the top of the page.
After uploading the file, you will be directed to the launchpad:
In case something had not been filled in properly in the file, you will receive error messages indicating in which adjustments are necessary. You can adjust these settings directly in the launchpad (either directly in the respective fields (see Case 1) or using the bulk actions (see Case 2)).
Click "Create campaign(s)" to implement your changes.