Please fill in the Onboarding Template for PDAs with all mandatory information and send it to metoda:
| PDA headline | Max. 50 characters, headlines need to be "appropriate" (avoid stating being "best" or "test champion") |
| ASIN | ASIN of the product you want to display in the PDA |
| Targeting type | Two possible options: - Product-based type: you can choose between Category-based type (You need to provide us the Target Categories, meaning the categories you want your ad to be displayed in; ads will be shown on your own or competitors' product detail pages) & Product-based type (You need to provide us the Target ASINs, meaning the ASINs of the products that you want your ad to be displayed on; can be own or competitors' ASINs, depending on your strategy) - Interested-based type: we usually do not use & recommend this targeting type |
| Brand name | Will be stated on top of the PDA, often differs from the entity name |
| Brand logo | Picture, needed for upload |
| Active from | Start date of the campaigns |
| TACoS | Target ACoS you want to achieve with your campaigns, only full percentage values possible |
| Active to | Can either be left blank for unlimited campaign duration, or be filled in for setting an end date of the campaign |
| Category | You can set one category tag |
| Tag | You can set one or more product tags. Note: Several product tags need to be separated by a semicolon (";") |
Best Practice Targeting:
Depending on your strategy, we recommend using product-based targeting type in order to maintain full control regarding ad placements. Additionally, it could be useful doing A/B-testing for each ASIN in order to find out which targeting type is the best for your products.
Send the complete template to metoda. The campaigns will be onboarded by metoda.
Afterwards, our algorithm will optimise the campaigns automatically according to your TACoS settings.