Go to ad-optimiser.metoda.com
For the onboarding of SPAs, click "SPA". This leads you to the following screen:
You can either:
- Case 1: add SPA campaigns for new products manually by clicking “Add new products”or
- Case 2: import several new products at once using “Import products” and our onboarding template (the Excel-template can be downloaded by clicking "Import products", "Download example Excel here")
In both cases, you need to fill in all mandatory information
|Portfolio||Mandatory||The Portfolio your products should be advertised in|
|ASIN||Mandatory||ASIN you want to generate campaign for|
|SKU||Mandatory||Seller only. You can input multiple SKUs by separating them with a semi-colon|
|Target ACoS||Mandatory||Target ACoS you want to achieve with your campaigns; Only fully percentage values are possible|
|SPA Type||Mandatory||Dropdown including "both", "auto" and "manual"; "both" is the default setting according to our best practice|
|Active from||Mandatory||Start date of the campaigns|
|Active to||Optional||Leave blank for unlimited campaign duration; fill in for setting an end date of the campaign|
|Category||Optional||You can set one category tag (useful for filtering in our report solution e.g "Tableware" or "hairdryer")|
|Tags||Optional||You can set multiple product tags (useful for filtering in our report solution e.g. "New product launch" , "Special offers January"|
|Negative keywords*||Optional||Use for blacklisting in order to make sure that your ad will not be displayed for irrelevant search terms|
|Positive keywords*||Optional||Additional possibility to upload important keywords manually (white listing). The number of keywords that can be uploaded manually is limited to 200 per campaign.|
*According to our best practice the keywords will be integrated with phrase as match type. The ads can be shown according to the phrase and close variations of it. This allows us to reach a lot of customers, while still keeping the targeting of shoppers precise.
Please note: Two campaigns are generated automatically for all your ASINs (by default).
- One auto campaign: Amazon automatically displays ads to the relevant audience.
- One manual campaign: we include suitable keywords from our database and optimize them automatically. Additionally, well-working keywords from the auto campaigns will be added continuously.
Case 1: Generation of new campaigns using "Add new products" leads you to the following screen:
Fill in all required information and click "save". Your campaigns will be generated automatically afterwards.
IMPORTANT NOTE: you need to deactivate all your own campaigns that target the ASINs which should be managed by metoda (otherwise campaigns will bid against each other, newer campaigns have a disadvantage compared to existing campaigns because they have not generated any clicks or revenues yet).
IMPORTANT NOTE: setting a budget period is the necessary requirement for your campaigns to be created. Only if a budget period already exists, will your campaign be created in Amazon Advertising.
Case 2: Generation of new campaigns using "Import products" leads you to the following screen:
Step 1: Download the example Excel and fill in all mandatory information.
The example Excel looks as follows (For vendors: there is no column for SKUs):
Step 2: Fill in the Excel file.
For every product you want to advertise choose the portfolio you want this product to be advertised in.
There are several formatting requirements for the input into this Excel:
|Portfolio||Needs to be the name of one of your metoda portfolio|
|Must be formatted as a percentile|
Start Date and End Date
|Can be formatted in any way, as long as excel identifies it as a date|
|You can set one category tag (useful for filtering in our report solution e.g "Tableware" or "hairdryer")|
|Product Tag||You can add several product tags, which need to be separated by a semicolon (";")|
|Negative Keywords||No specific requirements, several negative keywords need to be separated by a semicolon (";")|
Can be one of "both", "auto", "manual".If left empty it is defaulted to "both" and two campaigns will be generated (see above)
Setp 3: Save the Excel and drag it into the "Import products" screen.
In case something is not filled in properly, you will receive error messages indicating in which row adjustments are necessary.
Step 4: Click "save" to upload your Excel.
The algorithm will immediately start to create the campaigns (auto + manual) and will set them live within max. 60 minutes after setup or according to the given start date.
IMPORTANT NOTE: you need to deactivate all your own campaigns that target the ASINs which should be managed by metoda (otherwise campaigns will bid against each other, newer campaigns have a disadvantage compared to existing campaigns because they have not generated any clicks or revenues yet)
IMPORTANT NOTE: setting a budget period is the necessary requirement for your campaigns to be created. Only if a budget period already exists, will your campaigns be created in Amazon Advertising.
Attention: Amazon limits the number of campaigns per entity to 10,000 campaigns (meaning 5000 ASINs, as we generate 2 campaigns per ASIN (manual & auto))
→ workaround for vendors: generate separate entities under your organization.
Campaigns can be edited at any time. Simply select the campaigns you want to change by ticking them, and click "edit products".
The edit product screen opens:
Type in the changes that you want to make (same adjustments for all selected ASINs). All fields that are left blank will be saved without making any adjustments. Only fields into which you have typed something will be overwritten with the new input.
The "copy campaign" feature: with the release of portfolios ad-optimizer comes with the new feature "copy campaign". When a campaign is to created in a portfolio ad-optimizer will check if the same product is already advertised in another of your portfolios. It will then copy all settings of the existing campaign to the to-be-created campaign of the same SPA type, including the settings for customer keywords (positive/negative), keywords and bids. This ensures that the new campaign has the benefit of the historic ad optimizer optimization already at its birth.