Campaign Management: How to adjust the Target ACoS (TACoS) of a campaign?
There are multiple options to adjust the TACoS of a campaign:
1. directly in the TACoS field in the campaigns table
2. for multiple campaigns at once via the bulk actions menu
- Make sure that all campaigns are selected.
3. via the bulk import function
- Export the bulk import template.
- Set a new TACOS
- Upload the updated Bulk sheet.
In the following article, you can find additional information about other changes you can make in Ad Optimizer: